In order to showcase the powerful new intel Ultrabook series, I was approached by elektropastete and London based Marshmallow Laser Feast part to be part of a team in order to create an audio reactive visual extravaganza. Promoted across outdoor, social and digital a powerful call to action saw over 400 DJ's enter battle it out across 6 regional heats for a chance to make it to the final.
We were asked to design and develop sound reactive visuals with different looks for each of the six DJs of the final selection. The content was to be played in MLF's custom "infinity mirror" setup that gave the animations and the room a virtual extension to infinity.
Because no existing software gave us the creative freedom we needed, we decided to make our own. A tool completely programmed, or better “patched”, in vvvv with many useful features able to run on several ultrabooks at the same time.
According pd3, the campaign achieved a social reach of 2.5 million and 95 million impressions across all media, and the final night was oversubscribed by 200%.
client: intel
agency: onedotzero
public relations: pd3
installation: marshmallow laser feast
creative direction/visuals/coding: Florian Böck & elektropastete
photography: Alexander Trattler
agency: onedotzero
public relations: pd3
installation: marshmallow laser feast
creative direction/visuals/coding: Florian Böck & elektropastete
photography: Alexander Trattler
